WEB3 FULL STACK AD TECH SOLUTIONS PROVIDER
WEB3 AD SUPPLY | DATA | DEMAND AGGREGATORS | USER ACQUISITION
What's DAT?
WHAT WE DO
Decentralized Ad Tech (DAT) offers a Web3 programmatic ad tech stack specifically crafted to drive growth for Web3 games and dApps, including TMA (Telegram Mini Apps). Our solutions enhance ad monetization and boost user acquisition, enabling accelerated expansion and success in the evolving Web3 ecosystem.
Seamlessly connecting Web2 and Web3 through integrated paid media solutions.
Supported by Animoca Brands & Animoca Ventures: 500+ portfolio projects to access critical mass of inventory, advertisers, and data points.
Our core team brings extensive expertise from leading Web2 programmatic advertising and ad tech companies, with backgrounds in both senior and operational roles across big tech and market-leading independents. Leveraging deep experience across the full ad tech and data stack, we consistently deliver proven value and measurable performance for our clients.
Our Solutions
BOREAL - DAT’s Key Module Focused on Web 3 User Acquisition
To target Web 2/2.5 users at scale, Boreal serves as a centralized ad buying platform connected to Chinese smartphone global inventory, including Xiaomi, Huawei, Oppo, and Vivo.
Offers cross-DSP buying across various channels with customized tarting and measurement for Web 3 users acquisition, dApp installations and marketing promotions.
Features:
Automated Ad Buying
Enables advertisers to automatically bid on and purchase ad space across multiple platforms in real time, ensuring the best price for each impression.
Real-Time Bidding (RTB)
Facilitates real-time bidding, allowing advertisers to compete for inventory and publishers to maximize their revenues with minimal latency.
Audience Targeting
Integrated with our DMP, it uses audience data to deliver highly targeted ads, increasing engagement and conversion rates.
Cross-Platform Reach
Supports ad buying across a variety of channels, including display, video, mobile, and social, ensuring a wide reach for campaigns.
Performance Optimization
Continuous monitoring and AI- driven adjustments ensure that ads are placed in the most effective channels for the best results, optimizing both reach and ROI.
Traffic Exchange
Telegram & Line Mini-App tailored solutions for the automation of user traffic exchange between 2 projects.
K2 - Module Focused on Maximizing User Traffic Value for Developers
Enables decentralized applications (dApps) and Telegram mini-apps the ability to manage traffic inventory to concurrently maximize ad monetization and optimize performance from user traffic exchanges.
K2 optimizes the best effective eCPM & fill rates for Web3 projects. Concurrently, developers can simplify and automate user traffic exchanges with standardized ad units measuring and optimizing performance for post-click engagement.
Features:
Centralized Access
To multiple aggregated Web2 and Web3 demand sources through a single integration
Inventory Management
Categorizing & managing ad inventory efficiently, enabling flexible pricing strategies
Automated Ad Sales
Streamline the ad buying, placement, and optimization process, eliminating manual intervention
Real-Time Bidding
Enabling multiple demand sources to compete for each ad impression, with bid aggregation - collecting and analyzing real-time bids from multiple sources
Dynamic Floor Pricing
Automatic adjustment of ad price floors based on real-time data
Pricing Optimization
Machine learning to analyze past performance data & market trends, dynamically adjusting prices to increase yield and fill rates
Enhanced Management
Powerful Data Aggregation & Modeling Capabilities, Real-time Monitoring & Refinement
AD Creatives:
IAB compliance, Offerwall Ad support & User Traffic Exchange
Yield Optimization
Advanced algorithms & data analytics that assess and select bids
Performance Optimization
For user exchange ads (with Offerwall), can optimize for post-click engagement and conversion goals
Benefits
Unlock the full potential of your Web3 projects, spanning DeFi to gaming, by leveraging innovative strategies to drive user acquisition efficiently and at scale. Our approach targets both existing Web3 users and converts Web2 users, harnessing unconventional and untapped channels to maximize reach and impact.
Empower Web3 games and dApps to tap into the monetization engines that drive Web2 growth, maximizing revenue by aggregating diverse demand sources and optimizing each ad request/impression for the highest eCPM and fill rates.
Our solution streamlines, standardizes, automates and optimizes the user traffic exchange process, allowing projects to focus on their core business without the burden of technical operations and integrations.
Partnerships
To learn more about DAT, become a partner or request a demo, please contact us at info@DAT.network or follow us on our socials.
